Open AccessThe Effect of Interaction between Learning Orientation and Environmental Uncertainty on Marketing Capabilities in the IT Firms
Author(s) -
DongGun Kim,
Tack-Hyun Shin
Publication year - 2016
Publication title -
han'gug si'myulreisyeon haghoe nonmunji
Language(s) - English
Resource type - Journals
ISSN - 1225-5904
DOI - 10.9709/jkss.2016.25.3.125
Subject(s) - business , marketing , market orientation , competitive advantage , orientation (vector space) , industrial organization , knowledge management , computer science , mathematics , geometry