Open AccessAntecedents and Consequences of Smartphone Advertising Engagement
Author(s) -
Yoojung Kim,
Kyong-Min Park
Publication year - 2013
Publication title -
journal of the korea society of computer and information
Language(s) - English
Resource type - Journals
eISSN - 2383-9945
pISSN - 1598-849X
DOI - 10.9708/jksci.2013.18.9.153
Subject(s) - personalization , advertising , customer engagement , psychology , business , marketing , social media , computer science , world wide web
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