Open AccessAntecedents and Consequences of Smartphone Advertising Engagement
Author(s) -
Yoojung Kim,
박경민
Publication year - 2013
Publication title -
han-guk keompyuteo jeongbo hakoe nonmunji/han'gug keompyuteo jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2383-9945
pISSN - 1598-849X
DOI - 10.9708/jksci.2013.18.9.153
Subject(s) - personalization , advertising , customer engagement , psychology , business , marketing , social media , computer science , world wide web