Open AccessAn Empirical Study on the Effect of Korean Wave on the Brand Loyalty of Korean Products in Chinese Market
Author(s) -
Hyung Jin Rho
Publication year - 2013
Publication title -
han-guk keompyuteo jeongbo hakoe nonmunji/han'gug keompyuteo jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2383-9945
pISSN - 1598-849X
DOI - 10.9708/jksci.2013.18.5.157
Subject(s) - korean wave , china , advertising , beijing , business , brand loyalty , loyalty , brand image , marketing , empirical research , korean culture , geography , sociology , mathematics , statistics , archaeology , anthropology