Open AccessCONSEQUENCES OF USER EXPERIENCE IN A GAMIFIED E-COMMERCE PLATFORM
Author(s) -
Tamana Mominzada,
Mohd Zaidi Bin Abd Rozan,
Najim Ahmad Aziz
Publication year - 2021
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.2004
Subject(s) - user experience design , purchasing , domain (mathematical analysis) , computer science , e commerce , customer experience , human–computer interaction , conceptual model , user engagement , world wide web , marketing , business , database , mathematical analysis , mathematics