Open AccessWEBSITE FEATURES INFLUENCING ONLINE SHOPPING MALL PERFORMANCE: MODERATING ROLE OF PRODUCT INVOLVEMENT
Author(s) -
Jungwon Lee,
Okkyung Jung,
Ohsung Kim,
Yunhye Lee,
Cheol Park
Publication year - 2021
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1974
Subject(s) - shopping mall , product (mathematics) , advertising , business , revenue , multilevel model , e commerce , marketing , computer science , world wide web , mathematics , geometry , accounting , machine learning