Open AccessThe Application of an Innovative Marketing Strategy MADM Model—SIVA-Need: A Case Study of Apple Company
Author(s) -
TsuenHo Hsu,
Sen-Tien Her,
Yung-Han Chang,
Jia-Jeng Hou
Publication year - 2021
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1972
Subject(s) - computer science
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