Open AccessExploring consumers’ impulse buying behavior on online apparel websites: An empirical investigation on consumer perceptions
Author(s) -
Chao-Hsing Lee,
Chien-Wen David Chen,
ShengTeng Huang,
Yen-Ting Chang,
Serhan Demirci
Publication year - 2021
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1971
Subject(s) - psychology , perception , creativity , advertising , appeal , clothing , vendor , affect (linguistics) , social psychology , empirical research , mood , consumer behaviour , marketing , business , philosophy , archaeology , communication , epistemology , neuroscience , political science , law , history