Open AccessUSING CORRESPONDENCE ANALYSIS TO MAP ONLINE PURCHASE CRITERIA OF DIFFERENT PRODUCT CATEGORIES
Author(s) -
Preeti Thakur,
Anupriya Kaur
Publication year - 2020
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1818
Subject(s) - product (mathematics) , marketing , business , sample (material) , space (punctuation) , advertising , key (lock) , association (psychology) , computer science , mathematics , psychology , chemistry , geometry , computer security , chromatography , psychotherapist , operating system