Open AccessThe Effect of Virtual Spokescharacter Type on Online Advertisements
Author(s) -
Ya-Hui Hsu,
Hsiang Chen,
Y. M. Lu,
Wenchang Fang
Publication year - 2019
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1798
Subject(s) - advertising , business , computer science , world wide web