Open AccessDO SOCIAL AND COMPETITIVE ADVERGAMES AFFECT BRAND ATTITUDE IN ASIA?
Author(s) -
Yu-Ping Chiu
Publication year - 2019
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1722
Subject(s) - affect (linguistics) , competitive advantage , advertising , business , task (project management) , social media , recall , marketing , computer science , psychology , world wide web , management , communication , economics , cognitive psychology