Open AccessExploring the Benefits of Social Media Marketing for Brands and Communities
Author(s) -
IPing Chiang
Publication year - 2019
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1547
Subject(s) - social media , marketing , business , advertising , digital marketing , product (mathematics) , social marketing , influencer marketing , social media marketing , empirical research , marketing management , relationship marketing , political science , philosophy , geometry , mathematics , epistemology , law