Open Access“FREE SHIPPING” OR “DOLLAR OFF”? THE MODERATING EFFECTS OF LIST PRICE AND E-SHOPPING EXPERIENCE ON CONSUMER PREFERENCE FOR ONLINE DISCOUNT
Author(s) -
Shimi Naurin Ahmad,
Michael Callow
Publication year - 2018
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1542
Subject(s) - preference , advertising , liberian dollar , business , e commerce , reference price , brand preference , marketing , economics , commerce , microeconomics , computer science , brand awareness , finance , world wide web