Open AccessTHE EFFECTS OF PERCEIVED RISK ON SOCIAL COMMERCE ADOPTION BASED ON TAM MODEL
Author(s) -
Saba Torki Biucky,
Neda Abdolvand,
Saeedeh Rajaee Harandi
Publication year - 2017
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1538
Subject(s) - technology acceptance model , structural equation modeling , risk perception , the internet , conceptual model , social influence , social media , perspective (graphical) , psychology , social commerce , business , marketing , social psychology , usability , computer science , world wide web , perception , human–computer interaction , neuroscience , machine learning , database , artificial intelligence
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