Open AccessAMBIVALENCE TOWARD PERSONALIZED TECHNOLOGY AND INTENTION TO USE LOCATION-BASED MOBILE COMMERCE: THE MODERATING ROLE OF GENDER
Author(s) -
Jin-Myong Lee,
Jong Youn Rha
Publication year - 2017
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1526
Subject(s) - ambivalence , structural equation modeling , psychology , government (linguistics) , social psychology , mobile commerce , survey data collection , business , marketing , computer science , linguistics , philosophy , statistics , mathematics , machine learning