Open AccessINTERACTION COMMERCE, A TECHNOLOGICAL ARCHITECTURE FOCUSED ON RECOMMENDER SYSTEM
Author(s) -
Luca Salvatori,
Fausto Marcantoni
Publication year - 2016
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1443
Subject(s) - recommender system , computer science , architecture , collaborative filtering , focus (optics) , key (lock) , e commerce , set (abstract data type) , world wide web , macro , reference architecture , software architecture , art , physics , computer security , optics , visual arts , programming language , software
This paper aims at introducing a type of social commerce architecture \udto which the name Interaction Commerce has been given. First, a \udglobal description of the main macro-components forming the structure of this \udarchitecture is provided. Such components also take care of managing \ude-commerce activities and social relationships within the architecture. \udSecond, the focus is set on the analysis of the single components that are \udkey to the social aspects of the architecture. A special chapter is then entirely \udfocussed on a topic that is considered extremely important by the entire \udresearch community, i.e., recommender systems. After providing \uda general introduction on the topic, the two most common recommendation \udapproaches are analyzed and compared. These are the content-based \udapproach and the collaborative filtering approach. The analysis has shown \udhow all recommender systems are threatened by the cold-start problem. \udStudying recommender systems has allowed for their implementation in the \udarchitecture, which now has a new “social” approach that is able to solve the \udnew user cold-start problem. An architecture prototype was developed and \udtested in order to be validated