Open AccessTHE EFFECTS OF AVATAR ON TRUST AND PURCHASE INTENTION OF FEMALE ONLINE CONSUMER: CONSUMER KNOWLEDGE AS A MODERATOR
Author(s) -
Huei-Shan Lee,
PiChuan Sun,
Tzong-Shyuan Chen,
Ying-Jie Jhu
Publication year - 2015
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1395
Subject(s) - moderation , avatar , psychology , business , advertising , social psychology , computer science , human–computer interaction