Open AccessFACTORS THAT INFLUENCE E-LOYALTY OF INTERNET BANKING USERS
Author(s) -
Ameen Mahdi Al-Agaga
Publication year - 2012
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1097
Subject(s) - loyalty business model , the internet , customer satisfaction , loyalty , business , marketing , advertising , psychology , computer science , service quality , world wide web , service (business)
The objective of this study was to examine factors that influence customer e-loyalty. In this respect, we identified three factors that may influence customer e-loyalty, namely trust, customer satisfaction, and sense of belonging. We used Internet banking as the target technology and college students as subjects for this study. One hundred and nineteen questionnaires were used for the data analysis and multiple regression analyses were conducted to analyze the data. Trust, customer satisfaction, and sense of belonging were found to have a significant impact on customer e-loyalty in Internet banking