Open AccessUNDERSTANDING THE EFFECTS OF EWOM ON COSMETIC CONSUMER BEHAVIORAL INTENTION
Author(s) -
ChienWen Chen,
Wei-Cyuan Chen,
Wen-Kuo Chen
Publication year - 2014
Publication title -
international journal of electronic commerce studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.196
H-Index - 9
eISSN - 2410-8588
pISSN - 2073-9729
DOI - 10.7903/ijecs.1030
Subject(s) - psychology , consumer behaviour , social psychology , advertising , cognitive psychology , business
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