AN OVERVIEW OF ETHICAL CONSIDERATIONS WHEN USING RFID WITH CONSUMERS

RFID has recently garnered significant interest in the area of customer relationship management by tagging consumers wirelessly and automatically identifying them at a distance. Through a descriptive meta-analysis, this article provides results that indicate that the use of RFID technology in consumer applications raises relatively important ethical and moral concerns, particularly in terms of privacy.\udThe results of our descriptive meta-analysis reveal little empirical research and therefore highlight the need to deepen our knowledge on the ethical considerations brought forth from using RFID. The most important ethical considerations were in terms of privacy, which includes capturing shopping habits, consumer demographic information, and tracking of a person's movements. Literature emphasized technological solutions to counter RFID ethical issues, leaving industry normative procedures and regulatory frameworks in the background