Open AccessInvestigating Female Costumer’s Impulse Buying in Facebook B2C Social Commerce: An Experimental Study
Author(s) -
Victor Chen,
Waranuch Chotimapruek,
Quang-An Ha,
Andree E. Widjaja
Publication year - 2021
Publication title -
contemporary management research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.192
H-Index - 2
ISSN - 1813-5498
DOI - 10.7903/cmr.20448
Subject(s) - popularity , product (mathematics) , trait , advertising , psychology , quality (philosophy) , social commerce , impulse (physics) , presentation (obstetrics) , social media , e commerce , marketing , business , social psychology , computer science , medicine , philosophy , physics , geometry , mathematics , epistemology , radiology , quantum mechanics , world wide web , programming language