Open AccessPurchasing Cosmetic Products: A Preliminary Perspective of Gen-Y
Author(s) -
Uchenna Cyril Eze,
Chew Beng Tan,
Adelene Li Yen Yeo
Publication year - 2012
Publication title -
contemporary management research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.192
H-Index - 2
ISSN - 1813-5498
DOI - 10.7903/cmr.10149
Subject(s) - promotion (chess) , purchasing , business , product (mathematics) , marketing , cosmetics , brand image , quality (philosophy) , perspective (graphical) , advertising , medicine , philosophy , geometry , mathematics , epistemology , pathology , artificial intelligence , politics , political science , computer science , law