Open AccessAMBIÇÃO ESTRATÉGICA DE MARKETING: O CASO DO SEGMENTO QUÍMICO-FARMACÊUTICO.
Author(s) -
Evandro Luiz Lopes,
Sérgio Luíz do Amaral Moretti,
Emerson Roberto Lopes
Publication year - 2011
Publication title -
revista de negócios
Language(s) - Portuguese
Resource type - Journals
eISSN - 1980-4431
pISSN - 1413-3849
DOI - 10.7867/1980-4431.2010v15n4p11-29
Subject(s) - marketing mix , market share , business , business administration , marketing