Open AccessINTERNACIONALIZAÇÃO DO VAREJO ALIMENTAR: ANÁLISE DE TRES CASOS A LUZ DE DUAS TERORIAS
Author(s) -
Roberto Minadeo
Publication year - 2009
Publication title -
revista de negócios
Language(s) - English
Resource type - Journals
eISSN - 1980-4431
pISSN - 1413-3849
DOI - 10.7867/1980-4431.2009v14n1p10-29
Subject(s) - internationalization , competition (biology) , international market , business , business administration , industrial organization , process (computing) , marketing , international trade , computer science , ecology , biology , operating system
The article deals with the internationalization of the retail, focusing the supermarkets, through the studies of multiple cases. The main aspects of the groups adopted were based in scholarly articles - there are also contributions from the technical literature on business. Depending on the entry of several international networks in our market, the study gets interesting contours to present strategic opportunities to larger national retailers that are still restricted only in our market and, thus, need to evaluate the wisdom of maintaining such a strategy against the strong growth of the competition that is being observed in the sector. The study showed clear advantages of the process of internationalization, is how to find new markets aiming to maintain growth, is to defend itself because of the internationalization of the main players. The theories of Alexander (1997) and Al-Yeung/Henley (2003) proved to be practical for the analysis of the cases.