Open AccessThe Effects of Brand Personality on Service Experience Satisfaction, Price Value Satisfaction, and Repurchase Intention
Author(s) -
Seo In-Joo
Publication year - 2016
Publication title -
han-guk jiyeok sahoe saenghwal gwahak hoeji/han'gug jiyeog sahoe saenghwal gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2287-5190
pISSN - 1229-8565
DOI - 10.7856/kjcls.2016.27.1.109
Subject(s) - personality , sophistication , psychology , competence (human resources) , service (business) , service quality , value (mathematics) , advertising , marketing , social psychology , business , mathematics , sociology , social science , statistics