Open AccessA Study on Consumer Value Perception through Social Big Data Analysis: Focus on Smartphone Brands
Author(s) -
Hyong-Jung Kim,
Jin-Hwa Kim
Publication year - 2017
Publication title -
han-guk jeonja georae hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2765-3846
pISSN - 2288-3908
DOI - 10.7838/jsebs.2017.22.1.123
Subject(s) - advertising , value (mathematics) , pleasure , perception , product (mathematics) , happiness , marketing , social media , business , psychology , computer science , social psychology , geometry , mathematics , neuroscience , machine learning , world wide web