Open AccessIdentifying Factors Affecting Helpfulness of Online Reviews: The Moderating Role of Product Price
Author(s) -
Hyunmi Baek,
JoongHo Ahn,
Sangwook Ha
Publication year - 2011
Publication title -
han'gug cals/ec haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1226-3931
DOI - 10.7838/jsebs.2011.16.3.093
Subject(s) - helpfulness , elaboration likelihood model , product (mathematics) , credibility , source credibility , advertising , psychology , word of mouth , marketing , business , social psychology , persuasion , political science , geometry , mathematics , law