Open AccessBrand reputation and relationship with customer loyalty in the retail pharmacy sector: A case study
Author(s) -
Péricles Ewaldo Jader Pereira,
Carlos Marcelo Ardigó,
Pablo Flôres Limberger
Publication year - 2021
Publication title -
revista brasileira de gestão de negócios
Language(s) - English
Resource type - Journals
eISSN - 1983-0807
pISSN - 1806-4892
DOI - 10.7819/rbgn.v23i3.4120
Subject(s) - reputation , marketing , loyalty business model , business , loyalty , advertising , customer retention , brand loyalty , popularity , brand equity , service (business) , psychology , service quality , social psychology , sociology , social science