Open AccessCross Channel Consumer Behavior and its Benefits: Scale Validation to Assess Purchasing Process Performance
Author(s) -
Rafael Barreiros Porto,
Sionara Ioco Okada
Publication year - 2018
Publication title -
revista brasileira de gestão de negócios
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 11
eISSN - 1983-0807
pISSN - 1806-4892
DOI - 10.7819/rbgn.v0i0.3417
Subject(s) - purchasing , scale (ratio) , process (computing) , channel (broadcasting) , business , consumer behaviour , computer science , marketing , telecommunications , geography , cartography , operating system