STEREOTYPING OF INTELLECTUAL SPACE

This article takes aim at the degeneration of modern society and its causes originating from the crisis of individualism. For this, the transformation of art from its roots, to its application in the modern world, has been examined. Art has been used as an indicator to explore how capitalism utilizes esthetic pleasure in order to influence the masses. The immobilization of intellectual space has been analyzed through mold-city installation and concretized by delving into the relationship between human perception and contemporary artistic expressions. On the same line, how others are using this relationship for their economic benefit ensues and the function of the artist, the consequences of his practices upon modern society are explored. Today, art has lost her meaning and became an absorber. This is because of the quantity which controls the values but not the quality. The individualization started getting the same meaning as materialization, destructs creativity and intuition. In other words, the buyer and the purchased material changed places. Human, being alienated from himself, lost his identity in the mass then marginalized to the rest. The separation between those individuals doesn’t mean “difference” and they are stereotyped by materialization. The art shows itself as a symptom of this societal crisis. In the modern world, the essence and the shape show themselves as a quality and quantity. The control lines imposed in order to legitimating that degeneration, replace old values with new ones, not only by stereotyping but also archetyping these. In this way, the real place that the mass exploitation is applying is not the showcase but the collective subconscious life. So the art, because of its qualities, is able to affect directly that area, became like an ideal instrument. Keywords: individu, space, ıdea, mold, art