“Any screen, anywhere, any time” is the catchphrase of the OTT industry, but are Australian consumers ready for this new paradigm?
Author(s) -
Greg Paynter
Publication year - 2013
Publication title -
telecommunications journal of australia
Language(s) - English
Resource type - Journals
eISSN - 1835-4270
pISSN - 0040-2486
DOI - 10.7790/tja.v63i1.389
Subject(s) - marketing , business , computer science , advertising
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