Open AccessConfiança e Satisfação na Compra de Turismo Online
Author(s) -
Ana Alice Domenech Oneto,
Jorge Brantes Ferreira,
Cristiane Junqueira Giovannini,
Jorge Ferreira da Silva
Publication year - 2015
Publication title -
revista brasileira de pesquisa em turismo
Language(s) - English
Resource type - Journals
ISSN - 1982-6125
DOI - 10.7784/rbtur.v9i2.738
Subject(s) - business , tourism , advertising , business administration , humanities , political science , marketing , philosophy , law
Despite its growing importance, there is still a gap in the literature about the motivations and barriers involved in the e-commerce of tourism-related services and products. The central purpose of this study is to evaluate trust and its anteced-ents role in the formation of the intention of purchasing travel products and services on the Internet. Structural equations modeling performed with data from a survey of 292 previous buyers of online tourism products and services was used to test the proposed model. The results point towards significant relationships between trust and the other addressed con-structs, particularly security and satisfaction, most of which were found to significantly influence the intention to purchase tourism-related services or products online