Mercado pet em ascensão - hotelaria para cães e gatos em São Paulo (Brasil)

This paper focuses on Hotels for dogs and cats in São Paulo city. Characteristics and tendencies are analyzed aiming to contribute to applied studies on the subject. It begins by bringing general data on pet market in the world and on hotels for pets in Brazil. Pets hosting is assessed through registers on the subject and interviews with managers of that kind of hotels, as well as with pet owners living in the southern part of São Paulo city. It could be stated that pet hosting is a rising market for two segments: a) exclusive pet hosting and b) shared hosting (people with their pets). Hotel products and services for pets mean both broadening of the hospitality concept, and diversification. It means also new professionals are needed at managerial and operational levels to attend pet owners´ expectations and pets comfort themselves