Turismo y Patrimonio. Otredad e identidad

This paper analyzes modifications held in museums in order to have a better interaction with local communities and tourists as well. Museums are at present at the service of a mass society where Tourism is a fact. If conservation and research were in the past the tasks of a museum, nowadays they have to reveal and broadcast multicultural forms and have to do it in an educative and playful manner. Museums reflect the three folded value of heritage: formal aesthetic value, symbolic value related to identities and use value, related mainly to Tourism. The look of the others on our culture makes heritage a social construction. How to transform museums in spaces of appropriation, reflection and enjoyment for visitors and how to achieve that everybody but intellectual classes can understand history as heterogeneous and crosscut