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En defensa del publicista: Algunas concepciones erróneas sobre la eficacia publicitaria
Author(s) -
Gustavo J. Martínez
Publication year - 1991
Publication title -
cuadernos info
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.34
H-Index - 10
eISSN - 0717-8697
pISSN - 0716-162X
DOI - 10.7764/cdi.7.337
Subject(s) - humanities , philosophy

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