Open AccessA study on fashion brand's SNS marketing - Based on Technology Acceptance Model (TAM) -
Author(s) -
고아라,
김선희
Publication year - 2014
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2014.22.6.1011
Subject(s) - technology acceptance model , business , marketing , advertising , computer science , human–computer interaction , usability