Open AccessA study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy
Author(s) -
Seong-Rae Ju,
Myung-Sun Chung
Publication year - 2014
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2014.22.4.511
Subject(s) - purchasing , environmentally friendly , business , marketing , product (mathematics) , value (mathematics) , consumer behaviour , green marketing , advertising , computer science , mathematics , ecology , machine learning , biology , geometry
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