Open AccessThe effect of man's gender identity, brand gender and salesperson sex on fashion brand attitude
Author(s) -
Jung Mock Kim,
Sun-Jin Hwang,
Youjin Huh
Publication year - 2014
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2014.22.1.042
Subject(s) - androgyny , clothing , masculinity , psychology , advertising , gender identity , gender role , femininity , preference , brand awareness , social psychology , business , mathematics , political science , statistics , psychoanalysis , law