Open AccessModel analysis of slogan attitude, brand attitude, and brand recall of retail brands
Author(s) -
Eunah Yoh
Publication year - 2013
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2013.21.3.338
Subject(s) - slogan , recall , advertising , psychology , brand management , brand awareness , product (mathematics) , social psychology , business , mathematics , political science , cognitive psychology , geometry , politics , law