Open AccessResearch on consumer responses according to linguistic characteristics of fashion brand slogans
Author(s) -
Eunah Yoh
Publication year - 2013
Publication title -
the research journal of the costume culture
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2013.21.2.206
Subject(s) - linguistics , advertising , aesthetics , psychology , art , business , philosophy
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