Open AccessResearch on consumer responses according to linguistic characteristics of fashion brand slogans
Author(s) -
Eunah Yoh
Publication year - 2013
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2013.21.2.206
Subject(s) - linguistics , advertising , aesthetics , psychology , art , business , philosophy