Open AccessThe effect of UNIQLO's online and offline brand images on the purchase intention as a multichannel brand
Author(s) -
jie yurn Kim
Publication year - 2013
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2013.21.1.042
Subject(s) - advertising , online and offline , business , psychology , political science , law