Open AccessA study on Mongol women's imported apparel selection behavior according to their conspicuous consumption orientation
Author(s) -
Bavuudorj Munkhtuya,
Yong-Sook Kim
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2012.20.6.811
Subject(s) - clothing , prestige , conspicuous consumption , consumption (sociology) , value (mathematics) , advertising , altruism (biology) , marketing , quality (philosophy) , business , psychology , social psychology , sociology , political science , mathematics , social science , philosophy , linguistics , emerging markets , statistics , finance , epistemology , law