Open AccessFashion savvy I: Scale validation and the relationship with consumer propensity to observe
Author(s) -
Hye-Jung Park,
Kug Jin Jeon
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2012.20.5.753
Subject(s) - scale (ratio) , business , advertising , computer science , geography , cartography