Open AccessA Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -
Author(s) -
Eun-Suk Je
Publication year - 2012
Publication title -
the research journal of the costume culture/bogsig munhwa yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2383-6334
pISSN - 1226-0401
DOI - 10.7741/rjcc.2012.20.2.251
Subject(s) - advertising , advertising research , online advertising , advertising account executive , search advertising , clothing , native advertising , contextual advertising , business , advertising campaign , informative advertising , test (biology) , the internet , marketing , psychology , computer science , political science , paleontology , world wide web , law , biology