Open AccessThe Word-of-Mouth Effects from Purchasers and Non-purchasers
Author(s) -
Yeong-Ran Lee,
Sang-June Park
Publication year - 2015
Publication title -
gyeongyeong gwahag - hangug gyeongyeong gwahaghoe/gyeong'yeong gwahag - han'gug gyeong'yeong gwahaghoe
Language(s) - English
Resource type - Journals
eISSN - 2765-5687
pISSN - 1225-1100
DOI - 10.7737/kmsr.2015.32.4.029
Subject(s) - word of mouth , advertising , marketing , business