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The Word-of-Mouth Effects from Purchasers and Non-purchasers
Author(s) -
Yeong-Ran Lee,
SangJune Park
Publication year - 2015
Publication title -
korean management science review
Language(s) - English
Resource type - Journals
eISSN - 2765-5687
pISSN - 1225-1100
DOI - 10.7737/kmsr.2015.32.4.029
Subject(s) - word of mouth , advertising , marketing , business

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