Open AccessAssessing the Effects of Multi-Channel Service Quality on Customer Satisfaction and Loyalty in Retail Banking
Author(s) -
Jiyoung Kim
Publication year - 2016
Publication title -
hanguk gyeongyeong gwahakoeji/han'gug gyeong'yeong gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2733-4759
pISSN - 1225-1119
DOI - 10.7737/jkorms.2016.41.1.071
Subject(s) - business , service quality , customer satisfaction , loyalty business model , loyalty , marketing , retail banking , service (business) , customer retention , channel (broadcasting) , telecommunications , computer science