Why Won’t They Just Adopt Good Research Data Management Practices? An Exploration of Research Teams and Librarians’ Role in Facilitating RDM Adoption

Adoption of good research data management practices is increasingly important for research teams. Despite the work the research community has done to define best data management practices, these practices are still difficult to adopt for many research teams. Universities all around the world have been offering Research Data Services to help their research groups, and libraries are usually an important part of these services. A better understanding of the pressures and factors that affect research teams may help librarians serve these groups more effectively. The social interactions between the members of a research team are a key element that influences the likelihood of a research group successfully adopting best practices in data management. In this article we adapt the Unified Theory of the Acceptance and Use of Technology (UTAUT) model (Venkatesh, Morris, Davis, & Davis, 2003) to explain the variables that can influence whether new and better, data management practices will be adopted by a research group. We describe six moderating variables: size of the team, disciplinary culture, group culture and leadership, team heterogeneity, funder, and dataset decisions. We also develop three research group personas as a way of navigating the UTAUT model, and as a tool Research Data Services practitioners can use to target interactions between librarians and research groups to make them more effective.