Open AccessA Model of Acceptance of Web 2.0 in learning in higher education: a case study of two cultures
Author(s) -
Abel Usoro,
Razep Echeng,
Grzegorz Majewski
Publication year - 2014
Publication title -
gstf international journal on computing/gstf unternational journal on computing
Language(s) - English
Resource type - Journals
eISSN - 2010-2283
pISSN - 2010-2275
DOI - 10.7603/s40601-013-0024-y
Subject(s) - operationalization , technology acceptance model , knowledge management , conceptual model , web 2.0 , psychology , perception , empirical research , sample (material) , medical education , world wide web , computer science , the internet , usability , medicine , philosophy , epistemology , human–computer interaction , database , neuroscience , chemistry , chromatography
Though a few empirical studies on acceptance of Web 2.0 as a social networking tool in teaching and learning exist, apparently none of such studies is on students and faculties views from different cultures which is the focus of this study. This paper reports on a pilot study that begins to fill this gap by investigating the perceptions, attitude and acceptance of Web 2.0 in teaching and learning from two countries (developed and developing). A conceptual model of 9 variables and associated hypotheses was designed based on literature review and initial primary study. A questionnaire was developed from the model operationalization and used to collect data from 317 students from 5 universities in Nigeria and 273 students and lecturers from one university in Scotland. The findings that came from data analysis indicate that all the variables are validated from the data collected in Scotland but motivation via learning management systems which are not presently used in these universities in Nigeria affect intention to use Web 2.0 in e-learning in Nigeria. Some of the validated variables are perceived usefulness and prior knowledge. The major conclusions and recommendations include the utilization of Web 2.0 facilities to stimulate participation in learning. This work will contribute to the body of knowledge on acceptance of Web 2.0 social networking tools in teaching and learning. It will aid the key players of e-learning which include content developers, technology vendors and service providers. It may also support management decisions toward investing better on technology so as to improve the educational sector.