Open AccessPhilip KOTLER e Karen FOX, Strategic Marketing for Educational Institutions, New Jersey, Prentice-Hall, 1995, 474 p.
Author(s) -
Paulo Castro Ribeiro
Publication year - 2002
Publication title -
gestão e desenvolvimento/gestão e desenvolvimento
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2184-5638
pISSN - 0872-556X
DOI - 10.7559/gestaoedesenvolvimento.2002.103
Subject(s) - humanities , political science , sociology , library science , management , philosophy , economics , computer science