Open AccessSlovenian-based Brand Equity of Soča Valley
Author(s) -
Mojca Smrekar,
Maja Konečnik Ruzzier
Publication year - 2014
Publication title -
naše gospodarstvo
Language(s) - English
Resource type - Journals
eISSN - 2385-8052
pISSN - 0547-3101
DOI - 10.7549/ourecon.2014.5-6.04
Subject(s) - business , brand equity , equity (law) , advertising , political science , law