Open AccessNew Mobile Marketing Capabilities of the Android Platform
Author(s) -
Piotr Gurgul
Publication year - 2012
Publication title -
managerial economics
Language(s) - English
Resource type - Journals
eISSN - 2353-3609
pISSN - 1898-1143
DOI - 10.7494/manage.2012.12.1.119
Subject(s) - android (operating system) , mobile marketing , barcode , personalization , computer science , multimedia , digital marketing , business , world wide web , marketing , operating system
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